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Same Author Name Articles
【With the same author name:【Long Ruyin】 Found 1 articles】
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MARKETING
| F270
Product Upgrades from the Consumer Perspective: A Review and Prospects
Wu Bo
,
Sun Yanxin
,
Long Ruyin
Responding to the turbulent marketing environment, firms are enthusiastic about launching upgraded products to maintain their competitiveness. At the same time, consumers are addicted to u...
First published at: Mar 20, 2025
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ESI
doi:
10.16538/j.cnki.fem.20240621.301
Foreign Economics & Management
, Vol. 47, Issue 03
, pp. 101 - 118
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